Strategic guidance for large enterprises extending their business models — from on-premise software to cloud, from direct sales to channel-first.
This is a fee-based consulting engagement for large enterprises that are extending their business models by developing repeatable IP solutions. The engagement results in a well-defined go-to-market strategy and a concrete action plan for execution.
We focus on a deliberately limited set of engagements — so each client receives the attention and depth their situation requires. We are selective about who we work with, because we're only effective when the fit is right.
Schedule a Discovery CallHelping on-premise software companies navigate the business model shift to cloud-based subscriptions — including pricing strategy, channel incentive redesign, and organizational change management.
Building indirect channels for enterprise solutions across all major regions. From program architecture and tier design to partner recruitment, enablement, and go-to-market alignment.
Helping global manufacturers design the right go-to-market strategy for their IoT solutions — including ecosystem mapping, channel selection, and regional expansion sequencing.
Market entry strategy and local partner network development across Asia-Pacific, EMEA, Latin America, and the Middle East — through our network of regional experts with deep local relationships.
"With more than 25 years of experience, we have a deep understanding of what it takes to take repeatable IP solutions to market and the organizational structure needed to be successful."Harald Horgen — President & CEO, The York Group
Every advisory engagement follows a structured process designed to produce actionable output — not lengthy reports.
A structured assessment of your current business model, channel structure, market position, and strategic goals.
Development of a well-defined go-to-market strategy tailored to your product, geography, and competitive position.
A concrete, prioritized execution plan with clear owners, milestones, and success metrics.
Ongoing advisory support as you execute — so the strategy doesn't stay on paper.
We don't do everything. We do channel strategy and revenue transformation for technology companies — and we've been doing it for more than 25 years.
Our recommendations come from decades of hands-on experience — not frameworks imported from adjacent industries. We know what works because we've seen what doesn't.
Our network of regional managers means your strategy doesn't get lost in translation. We bring genuine local expertise to every market we operate in.
Schedule a free 60-minute advisory call with Harald Horgen to discuss your situation and whether we're the right fit.