ChannelPROS™ is the intelligence layer your channel program is missing — partner scoring, classification, revenue recovery, AI-powered forensics, and execution in one platform built specifically for how channel ecosystems work.
And which ones are quietly costing you margin. Your PRM has the transactions — it doesn't have the analysis.
It doesn't tell you what to do next. A partner with 40 logged calls and zero net-new logos looks like a high performer in a CRM. In ChannelPROS™, they're a Farmer.
No one knows why performance is flat. The data exists — it's just never been organized into a decision.
A configurable scoring engine that applies your program definition consistently across every partner — your criteria, not a generic template, calculated automatically on every data import.
Six classifications. Each one a resource allocation decision applied automatically to every partner.
A closed-loop financial model that connects tier structure decisions to enterprise value. Find the margin your current tier structure is giving away. Model the recovery. Show the CFO the number.
The first time a channel program can produce a CFO-grade financial model from its own data — no manual modeling required.
AI-powered competitive and market intelligence at the partner level. At scale. ChannelPROS™ scans every partner's web presence for competitive promotion, technology adjacency, vertical authority, and latent growth potential.
Due-diligence-grade intelligence delivered automatically — without a dedicated analyst.
A conversational intelligence layer across your entire partner dataset. Not a chatbot — a structured analytical interface that surfaces program intelligence on demand, grounded entirely in your actual data.
Program-level analysis that used to require data extraction, manual modeling, and analyst time — in a single query.
ChannelPROS™ speaks directly to the question each decision-maker needs answered — not a generic dashboard everyone interprets differently.
You have too many partners and not enough PAM capacity. Every cycle is reactive. You're managing relationships instead of managing performance.
Channel investment requests arrive without financial models. You're approving budget for programs you can't evaluate against a clear return metric.
Every QBR prep means hours of data extraction, manual scoring, and formatting. The analysis is slightly out of date by the time it reaches the meeting.
Your channel program is one of your largest go-to-market investments. You have limited visibility into whether it's generating return or quietly eroding margin.
I have sat in boardrooms with channel leaders who pull up their partner list and go quiet. They are doing more for their partners than their partners are doing for them. They can see the revenue potential sitting dormant across that vast partner base. They just don't have the tools to unlock it.
PRM vendors applied CRM architecture to a fundamentally different problem. CRM is a transaction management system. Channel partner management is a portfolio management problem. One tracks activity. The other requires scoring, classification, and financial modeling across a dynamic ecosystem. No CRM-derived system was built to answer the question that matters most: what is the financial cost of our current tier structure, and what would optimizing it be worth?
ChannelPROS™ applies everything I have learned about building, activating, and maintaining partner ecosystems — distilled into a platform that gives ISVs the intelligence and the leverage they have never had before.
No sales pitch. We'll show you the product on a dataset that looks like your ecosystem.
Schedule a Demo →Deep-dive into every feature, the product roadmap, and the full platform architecture.
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