Resources
101 Questions to ask about your Cloud business strategy
Whether you want to extend your existing business to incorporate Cloud solutions or the Cloud is your business model, there are many questions that need to be answered. Technology. Financials. Pricing. Target markets. Marketing. Sales. Sales compensation. Channel programs. Customer support. Legal. It is all in this book
Please register below to receive your copy of the 101 Questions – Cloud business model
101 Questions every company should ask itself before going international
Whether you want to improve your existing international business or are looking for your first international sale, this 101 Questions book can be an excellent resource. It covers the most often-asked questions we get about successfully building international sales — which may be some of the very same questions you have on your mind.
Please register below to receive your copy of the 101 Questions – eBook
The York Group has developed an extensive library of short-form videos (2-8 minutes) that cover most of the questions companies have when it comes to developing the right Cloud business strategy. Topics include market selection, pricing, sales organization & sales compensation, how to build and support productive channels, customer support, legal issues and more.
Cloud Sales Strategies

1 Enterprise Cloud Adoption
2 The Cloud Business Model
3 Strategic Considerations





Cloud Pricing Strategies

4 Pricing Models
5 Freemium and Free Trials
6 Pricing considerations





Cloud Market Strategies

7 International Markets
8 Customer Acquisition Costs CAC
9 Buyer centric Marketing





Customer Sales Strategies

11 Sales organization
12 Compensating Salespeople
13 Setting and Tracking Quotas
14 Cloud Channel Options
15 Partner Margins
10 Managing Churn Rates








Customer Support Strategies

16 Customer support basics
17 Self service support
18 Customer Support Human Interaction
19 Service level agreements






Legal Considerations

20 Cyber liability insurance
21 Legal Issues



