Free Tool

Partner Break-Even Calculator

Enter your real program costs to find the minimum revenue a partner must generate to cover what you spend supporting them. Built from the same model used in our advisory engagements.

Annual Partner Program Costs

Edit any line item
👥
Personnel & Overhead
$267,500
subtotal
Partner managers — salaries & commissions
Social charges
Office space
Phone, laptop & software
Admin & order processing
Overhead allocation
⚙️
Infrastructure & Technology
$30,500
subtotal
PRM and other software used for the channel
Integration with partner systems
Security for data sharing & privacy compliance
📣
Marketing & Promotion
$170,000
subtotal
Co-marketing and MDF
SEO and other campaigns
Marketing collateral
Website maintenance
Incentives — spiffs, rebates, sales contests
Events and conferences
🛠
Technical & Sales Support
$259,000
subtotal
Technical support salaries
Pre-sales support salaries
Social charges
Office space
Phone, laptop & software
Overhead allocation
🎓
Training & Certification
$25,000
subtotal
Product training
Sales training
Certification programs
⚖️
Legal & Compliance
subtotal
✈️
Travel & Meetings
$27,500
subtotal
Face-to-face meetings
Joint sales calls
📊
Performance Metrics & Reporting
$6,500
subtotal
Partner performance tools salary
Reporting
🚀
Scaling & Expansion
$203,000
subtotal
Partner recruitment manager
Social charges
Office space
Overhead allocation
Phone, laptop & software
Partner recruitment marketing
Travel and meetings
Onboarding costs

How to use this calculator

The default values are benchmarks from our advisory work across hundreds of channel programs. Replace any line with your actual numbers — the break-even point updates instantly. Your results are never sent anywhere.

partners
25%
Your Results
Total Annual Program Cost
$1,003,500
Cost Per Partner
$16,725
Your program spend divided equally across all partners
Break-Even Revenue Per Partner
$66,900
Minimum annual revenue a partner must generate to cover their cost at your current margin

Cost Breakdown

Personnel & Overhead$267,500
Infrastructure & Technology$30,500
Marketing & Promotion$170,000
Technical & Sales Support$259,000
Training & Certification$25,000
Legal & Compliance$15,000
Travel & Meetings$27,500
Metrics & Reporting$6,500
Scaling & Expansion$203,000
Total$1,003,500

Your break-even number higher than expected? Let's talk about what's driving it — and how to bring it down.

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