Who It's For

Whoever sent you here was thinking about the same problem.

ChannelPROS™ serves every stakeholder in the channel ROI conversation — each one differently.

VP / Director of Channel Programs
Your early warning system.

You manage a portfolio of partners with different performance profiles, different risk levels, and different growth potential — but your current tools treat them all the same. You find out a partner is at risk when the renewal conversation goes badly. By then, the window to act has closed.

"We don't flag weaknesses. We surface early warnings — so your team has time to act before the contract rolls over."

What ChannelPROS™ Intelligence gives you

→Know exactly which partners are Champions and which are underperforming against their own potential
→See Downgrade Candidates before the contract window closes — while there is still time to act
→Generate partner-specific playbooks in one click so your PAMs always know what to do next
→Move from reactive QBR conversations to proactive program management
With Execute
→Set the strategic intent for each partner tier once — every PAM's action plans inherit it automatically
→See which PAMs are working structured plans and which are not, without asking
→Assign tasks, track overdue items, and set oversight levels per PAM from a single manager view
→Know that the intelligence is being acted on — not just viewed
"You've always known which partners needed attention. Execute makes sure someone is paying attention to them."
Tier Migration — 90-Day Window
3
Gold partners at Downgrade risk before next renewal — combined revenue $487K
2
Silver partners ready for Upgrade — gap analysis and playbook generated for each
67
Days until earliest contract window — intervention still possible
CFO
Quantified channel program ROI. For the first time.

Your channel program represents a significant cost line. The financial return on that investment has never been rigorously quantified — and the cost of suboptimal tier structure has never been measured. Every budget conversation about channel investment is based on intuition, not data.

"We found $1.4M in margin your current tier structure is giving away. Here's exactly who has it, and here's what recovering it is worth at a 10× ARR multiple."

What ChannelPROS™ Intelligence gives you

→Quantify margin leakage from current tier structure — to the dollar
→Model revenue recovery scenarios under different reclassification approaches
→Convert recovery to enterprise value at your current ARR multiple
→Produce a defensible business case for channel investment without manual financial modeling
With Execute
→Measure Revenue Under Management per PAM — a productivity metric that is chronically underutilized
→See the direct link between PAM activity and partner revenue outcomes
→Justify PAM headcount and channel investment with structured performance data
→Execute pricing scales per tiered partner — directly with the revenue it helps protect
"The channel program generates the revenue. Execute makes the activity behind that revenue visible, measurable, and manageable."
Revenue Recovery — Financial Model
$1.4M
Annual margin leakage — Zombie overpayment + tier misclassification identified
+$1.7M
Projected ARR growth from reinvesting recovered margin with reactivated partners
$31M
Enterprise value impact at 10× ARR multiple — ready for CFO review
RevOps / Channel Operations
A decision engine. Not an integration project.

Every data request becomes a project. Your PRM holds the transactions. Your BI tool holds the dashboards. Neither tells anyone what to do. And every new analytical requirement means another data engineering ticket.

"ChannelPROS™ is a decision engine, not an integration project."

What ChannelPROS™ Intelligence gives you

→Import via structured CSV — no API contracts, no data engineering, no integration project
→Scoring, classification, and benchmarking execute automatically on import
→Intelligence outputs flow directly to channel leadership and PAM teams
→Operates alongside your existing PRM as an analytical layer — no displacement required
With Execute
→Task and audit trail data is structured and queryable — no manual PAM activity reporting
→Overdue detection is automatic — no manual flagging or weekly check-in overhead
→Notification system handles PAM reminders and manager escalations without workflow configuration
→Execute operates within the same tenant architecture as Intelligence — no new integration surface
"The accountability layer is built in. You do not configure it, integrate it, or maintain it."
Import & Classify — Last Run
4 min
From CSV upload to full classification, scoring, and revenue recovery output
0
API contracts, data engineering tickets, or integration projects required
100s–1000s
Scored, classified, and flagged automatically — ready for PAM action
CEO
Your channel program, measured.

Your channel represents a significant share of revenue. You've never had a clear view of whether the program structure is optimized — or what it's leaving on the table. The board asks about channel ROI. The answer has always been a narrative, not a number.

"Turn your channel from a cost center narrative into a growth story with numbers behind it."

What ChannelPROS™ Intelligence gives you

→A clear financial model of your channel program's current performance and recovery potential
→The data to make tier and investment decisions with confidence
→Channel intelligence infrastructure that supports acquisition due diligence
→A platform that grows with your program without requiring re-platforming
With Execute
→Channel ROI is not just measured — it is managed
→The gap between intelligence and outcome closes
→PAM productivity becomes a reportable metric — Revenue Under Management per PAM
→Channel program performance is defensible at board level for the first time
"The gap between what the platform surfaces and what your team acts on — Execute closes it."
Program Health — Executive View
5%
Champions — driving the majority of net-new revenue. Protected and growing.
20%
Farmers with recovery potential — structured plans now in place via Execute
$31M
Enterprise value impact from channel program optimization — at 10× ARR
Whoever sent you here was thinking about the same problem.

Book a 30-minute demo. We'll show you what ChannelPROS™ finds in your partner data — whichever seat you're in.

Book a Demo →
30 minutes. No sales pitch. Just the product.